Electronic waste is one of the fastest growing waste streams in Singapore. From forgotten chargers and broken earphones to unused laptops and phones, many households store electronic items for years without knowing how to dispose of them responsibly.
To encourage better recycling habits, the HowManyKGS campaign was launched as a community-driven initiative that transforms e-waste recycling into a nationwide challenge.
Through the campaign, Singapore residents were invited to recycle their electronics using TakeBag, while collectively tracking how much electronic waste could be diverted from landfills.
What Is the HowManyKGS Campaign?
HowManyKGS is a recycling campaign that encourages households across Singapore to collect and recycle electronic waste.
Instead of simply asking people to recycle, the campaign introduced a leaderboard-style challenge where participants contribute to a growing total of e-waste recycled.
The goal was simple:
How many kilograms of electronic waste can Singapore recycle together?
Residents could participate by ordering a TakeBag, filling it with unused electronics at home, and depositing it through the Pick! locker network.
Campaign Results: Over 2,500KG of E-Waste Collected
Within just two months, the campaign achieved impressive participation across Singapore.
Key results from the campaign include:
- 2,500KG of electronic waste collected
- 800 TakeBag orders placed across Singapore
- 751KG recycled by the campaign winner
- 20+ user-generated videos shared online
- Over 100,000 social media views
- More than 20,000 social media followers reached
These results demonstrate that when recycling becomes convenient and engaging, many residents are willing to participate.
The campaign also generated strong community engagement online, with participants sharing their recycling journeys and encouraging others to take part.
The Campaign Winner: 751KG of E-Waste Recycled
One of the most remarkable outcomes of the campaign was the effort by the top participant, who recycled 751 kilograms of electronic waste.
This contribution alone highlighted how much unused electronic equipment can accumulate in homes and storage spaces over time.
The winning contribution included a variety of electronic items, demonstrating that responsible recycling can significantly reduce the amount of electronic waste entering the waste stream.
Why the Campaign Resonated with Singapore Residents
The success of HowManyKGS was driven by several key factors.
Convenience
Participants could recycle their electronics without complicated procedures. They simply collected their unused electronics inside a TakeBag.
Accessibility
Once the bag was full, residents could deposit it through the Pick! locker network, which has over 1,100 lockers across Singapore.
For many residents living in HDB estates, this means a locker is only about a 3–5 minute walk away.
Community Participation
Instead of recycling individually, participants contributed to a shared goal — increasing the total kilograms of e-waste recycled.
This collective challenge made the campaign more engaging and visible.
Social Media and Community Engagement
The campaign also gained traction on social media, where participants shared their experiences with TakeBag.
Highlights included:
- More than 20 videos created by participants
- recycling stories shared across multiple profiles
- strong engagement from homeowners and residents
Local influencer @aimrun also collaborated during the campaign to demonstrate how people could recycle electronics responsibly using TakeBag.
These online conversations helped spread awareness about e-waste recycling across Singapore.
Why Household E-Waste Recycling Is Important
Many electronic items stored at home are small and easy to forget.
Examples include:
- charging cables
- adapters
- earphones
- power banks
- batteries
- old smartphones
Although these items may seem insignificant, they can contain materials that should be properly recycled rather than thrown into general waste.
When recycled responsibly, these materials can be recovered and reused.
How TakeBag Makes Recycling Easier
The HowManyKGS campaign highlighted the convenience of the TakeBag system.
Residents can:
- Order a TakeBag online
- Receive the bag directly in their mailbox
- Collect unused electronics at home
- Drop the filled bag at a nearby Pick! locker
Because lockers are widely distributed across Singapore, the process fits easily into daily routines.
The Bigger Impact of Community Recycling
While 2,500KG of e-waste collected during the campaign is already significant, the broader impact lies in building long-term recycling habits.
Initiatives like HowManyKGS help demonstrate that:
- recycling can be simple
- communities are willing to participate
- small household items can collectively create meaningful environmental impact
When many households recycle together, the results can scale quickly.
The Future of the HowManyKGS Movement
Following the success of the campaign, TakeBag continues to encourage residents across Singapore to recycle their electronics responsibly.
By combining community participation, convenient infrastructure, and public awareness, initiatives like HowManyKGS help move Singapore closer toward more sustainable electronic waste management.
Residents who still have unused electronics at home can start collecting them today and join the growing movement to recycle e-waste responsibly.